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hybrid machine™ · engineering human experiences

who
we are

hybrid machine is an audiovisual experience company founded in barcelona by pedro serrano, designer, creative director and sensory immersion specialist.

we were born to solve real problems: acoustic regulations that cut events short, spaces that can't reach the atmosphere they're after, experiences that need more than a speaker.

we're a company, not a freelancer. we operate with technical rigor and the capacity to scale. we build proprietary solutions because off-the-shelf products don't always solve the real problem.

founder's track record — pedro serrano
+300installations completed
24countries worked in
bcnbase of operations
excited audience at a concert
before

serranobrothers

pedro co-founds serranobrothers, a space design and creative direction studio. 25 years of international projects in retail, hospitality and ephemeral architecture.

before

broomx

pedro co-founds and leads immersive experience and audiovisual technology projects. over 300 installations in 24 countries. patents in the sector.

today

hybrid machine

new company. same technical rigor, new solutions. umbrella brand for proprietary products.

2026

xtrasound™ silent

first product solution to market. available now for venues and event organizers in barcelona.

2026

xtrasound™ immersive

second xtrasound extension. multi-scene spatial sound for museums, art installations and experiential spaces.

2026

join2mix™

third product solution. collaborative listening experience, available now.

2026

cover&cover™

new product solution. two or three versions of the same song playing in parallel, and each listener picks their own. available now.

2026+

neuralphonik™ + ambiphonik™

in development. platforms for neuroacoustics and deep immersive experiences.